For e-commerce businesses, Black Friday and Cyber Monday can make or break the year. But while your team prepares discounts, shipping, and site performance, threat actors are preparing too. A report from Darktrace found about a 30 % increase in attempted ransomware attacks globally over the holiday period vs average months. Cybercriminals target retailers, suppliers, and DTC brands that are too focused on sales to notice vulnerabilities.
This year, your best deal isn’t a promo, it’s prevention.
The Hidden Costs of a “Good Problem to Have”
Every e-commerce leader loves traffic spikes until they crash checkout, corrupt inventory data or expose customer information. Whether you’re a Shopify store running flash sales or a wholesale distributor processing bulk orders; your infrastructure is most vulnerable when it’s most active.
According to IBM Security, the average cost of a data breach in 2025 exceeded $4.5 million USD. But the real damage is trust, something no discount can buy back.
Why Holiday Traffic = Heightened Risk
You’re not paranoid. It’s pattern recognition.
What Every E-Commerce Business Should Lock Down Now
1. Stress-Test Your Site Security and Scalability
Before sales go live, confirm that your site can handle peak loads and that those extra resources follow the same security rules. For Shopify and BigCommerce users, disable any unused apps and restrict admin access.
Check your PCI compliance status. Ensure encryption is active on checkout pages and that API connections to payment providers use updated keys. If you offer “Shop Pay,” make sure tokens haven’t expired.
3. Tighten Identity and Access ManagementMFA isn’t optional for your team or vendors. Review permissions for seasonal staff, agencies and plugin developers. If they don’t need admin access after the sale, remove it.
4. Protect Your Supply ChainIf you use third-party fulfillment, ensure partners follow basic security standards. Attackers often target smaller vendors to reach bigger brands.
5. Plan for Outage ScenariosEven with layers of defense, outages happen. Build a communication plan for delays or incidents. Customers appreciate transparency far more than silence.
6. Educate Your TeamQuick training on phishing and fake login pages can save hours of damage control. Awareness is your first line of defense.
Shopify, BigCommerce, and WooCommerce Store Owners: Watch for This
If you operate on a hosted platform, don’t assume security is “handled.” Providers protect the infrastructure, but you still control your apps, integrations and access. Here’s where most store owners slip up:
The Quick Checklist for Holiday Readiness
Why Now Matters
Black Friday and Cyber Monday bring new revenue, but they also invite new risk. You’ve worked all year to attract customers; don’t let a breach turn that trust into regret. Businesses that prepare ahead of time sleep easier when the orders start flooding in.
How Quick Intelligence Can Help
Our team works quietly in the background so yours can stay focused on selling. We help DTC and e-commerce brands secure everything from checkout to cloud through:
Book a free 60-minute consultation to make sure your site and supply chain are ready for peak season.